Social Media Marketing Trends for 2021
Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: SEO Drives Organic Instagram Visibility When it comes to gearing up for 2021, especially with Instagram marketing , there are two things that all marketers should take advantage of: SEO and Reels. In November 2020, it was officially announced that Instagram would become more search-friendly. Now, without the use of hashtags, if you search for a keyword in the search bar, relevant videos, profiles, and posts should populate. This will be game-changing for marketers as we should expect increased opportunities for more reach on posts. My recommendation to take early advantage of this update is to make sure your captions include relevant keywords that will help Instagram identify what’s being shown or t